top of page


The team of the group
CY design research

The CY Design research group is part of the ETIS Laboratory - UMR CNRS 8051.
Around Annie Gentes, research director, professor of design and information and communication sciences, the team is composed of 3 teacher-researchers: Giulia Marcocchia, teacher-researcher, Jean-Louis Soubret, teacher-researcher at CY Cergy Paris Université and Sylvain Reynal, lecturer at ENSEA, and 2 PhD students: Stéphanie Hemon, Designer and Pauline Oger, Designer.

Annie gentès, Director of Research

Annie Gentès

Annie Gentes is a professor of information and communication sciences and design.
She is the Director of Research at CY School of Design
within CY Cergy Paris University.

Research activities:

  • Design mediums: symmetrical anthropology of design activities.

  • Design for the agro-ecological transition

  • Epistemology of design: pluridisciplinarity and in-disciplinarity

Her research focuses on contemporary design practices, particularly "extreme" design that takes place in scientific research, political contexts, and industry and changes the definition and scope of traditional design activities. She also works on the epistemology of design as an "indiscipline". She has been involved in the production of artworks as well as in academic and industrial research projects.

She has worked on distributed architectures, pervasive computing, open data and intelligent virtual agents. She works with artists, designers, philosophers, and basic science and engineering researchers to understand design as a science of design that connects a diversity of practices.

Dr. Giulia Marcocchia Lecturer and Researcher

Giulia Marcocchia

Giulia Marcocchia holds a PhD in innovation management from TelecomParisTech, and has conducted research projects at the national and international level for i3, Institut Interdisciplinaire de l'Innovation (UMR 9217) attached to the CRG management research center, Ecole Polytechnique France, for Strate Ecole de Design France, and CAMI, Ca' Foscari, Italy

Research Activities:

  • Emergence of innovation ecosystems

  • Media and alignment processes for transition design

Her teaching and pedagogical engineering experience includes courses from first year to executive level in innovation management, organization theory, design management, strategy by design, value network design, platform design and design methodologies. At CY École de Design, she is responsible for the Understanding and Integrating Human Organizations module for the M1 and M2, and she teaches Ecosystem approach and Organizational design.

Her research focuses on the process of co-creation between stakeholders in the exploration of the unknown towards the emergence of an innovation ecosystem, with a particular focus on sustainable transitions through digital technologies. She studies the processes as well as the means to achieve them: documents, communication situations, technologies and intermediate design objects. 
Before dedicating herself to research, pedagogical engineering and teaching, Giulia was in charge of strategy definition and deployment in the international automotive industry. 


Montagna F., Marcocchia G. and Cantamessa M. (2023) "Tackling the Design of Platform-Based Service Systems, Integrating Data and Cultures: The Case of Urban Markets" Systems
Gentes, A Marcocchia, G (paper accepted for publication expected in 2023) "The forgotten legacy of Schön: from materials to mediums in the design activity" Design Issues, MIT Publications
Marcocchia, G (2020) "The role of design artifacts in structuring innovation ecosystems" Evidences from the autonomous connected mobility" Strategic Management Society Special Conference, Berkeley USA

Marcocchia, G (2019) "Systemic and disruptive innovation exploration dynamics toward ecosystem structuring: the case of the connected autonomous mobility" R&D Management Conference Paris, France

Marcocchia & Maniak (2018) "Managing "Proto-Ecosystems" Projects -Two Case Studies from The Smart Mobility Industry" International Journal of Automotive Technology and Management 18(3):209-228 (DOI: 10.1504/IJATM.2018.10013849)
Marcocchia, G. (2018) "Value creation in mobility ecosystems: What is the role of organizational structure?" Academy of Management Conference, Chicago, IL, USA

Jean-Louis Soubret

jean-louis soubret, research professor


Jean-Louis Soubret holds a PhD in Information and Communication Sciences and teaches design at CY Tech, the engineering school within CY Cergy Paris University.

Research Activities:

  • Knowledge design

  • Phygital editing systems

  • Transmedia story

His research focuses on knowledge design (i.e., both knowledge design and knowledge of design), phygital publishing systems, and transmedia storytelling.

Before moving to the academic side of the fence, he was an academic publisher for over 20 years. As such, and in continuity with his more recent capacity as a researcher, he focused on innovations in book and journal publishing. He has collaborated and still collaborates with professionals, entrepreneurs, digital humanists and designers.

Current projects:

Edistart'up is a new professional training program for publishing entrepreneurs. It is jointly managed by the professional training institute Asfored and the innovation platform Labo de l'édition. My research focuses on both the design of Edistart'up as a program and the characteristics of the projects that future entrepreneurs work on.

Sylvain Reynal

SYlvain reynal, Senior Lecturer ENSEA


I am an associate professor at ENSEA and a lecturer at ENSAPC and CY Cergy Paris University. I obtained a PhD in theoretical physics in 2005 and I also hold the French Agrégation.

Research Activities:

  • Interaction between art and science,

  • Art and technology, creative AI

  • Scientific and technological studies

  • Philosophy of technology, epistemology

I originally graduated with a degree in Applied Physics as well as a degree in Philosophy. My research activity is related to the challenging interdisciplinary field of Science and Technology Studies (STS), with a focus on "Art & Science" interactions, creative machines, art and AI, and philosophy of technology.

Whether as an artist or as an academic, but always as a researcher, I try to shape a critical body of work on our relationship to technology (with a focus on AI). I use tools from moral philosophy, ethics and psychoanalysis, creating art installations or writing essays.

My recent work and publications revolve around ambivalence and missed acts in our relationship to technology, the question of subjectivity being a permanent "mantra" in my work.

I have had numerous collaborations with artists over the past decade, including Olga Kisseleva from the Actes Institute (Sorbonne), Eric Maillet from the Ecole Nationale Supérieure d'Art de Paris-Cergy, the Cantierezero collective (Trieste, Wien), Ooze architects (Rotterdam), Compagnie Luciernaga (Paris), ...


I am also happy to give lectures to the general public on ethical issues concerning artificial intelligence, robotics and transhumanism.

>>> to know more 

Current projects:

  • echo x echo, exoskeletons and contemporary music around works by P. Manoury (2020-2023, with Clémence Martel, artist, HMDK Stuttgart)

  • Reincarnation of data through digital traces (2022, with Ninon Lizé-Masclef, artist, U. Paris-Saclay)

Stéphanie Hémon

stéphanie hémon, designer - PhD student


Stéphanie Hémon graduated in industrial design in 2007. Stéphanie has mainly worked in the outdoor sports industry designing products and services.

Research Activities:

  • Design for the territory

  • Co-design

  • From local to global: infrastructure design

She enjoyed implementing innovation through design, co-design, and creativity sessions. In 2017, she decided to become a freelance designer to bring her experience to several companies, associations, local authorities and universities.

She collaborated with specialists in communication, UX design, and CSR strategy and worked on transformation projects for public companies and local authorities. She enjoyed bringing different stakeholders together around the project through design methods. As she enjoyed working with territories, she decided to make it her research topic.

pauline oger, designer - PhD student

Pauline Oger

Pauline is an inclusive designer for social innovation.

Research Activities:

  • Inclusive design and co-design methodologies.

  • Designing by, with and for people.

  • Multi-sensory interactions.

Throughout her design studies at the École de Design Nantes Atlantique, Pauline developed a sensory, sensitive and reflective approach, focused on human needs. At the Care Design Lab (Nantes), she questioned the prejudices related to disability. She then asked herself how to better design for, by and with disabled people.


Today, she uses and analyzes co-design methodologies to design the transition to a more inclusive society: in the fields of culture, social and health care, public policies or transportation.


bottom of page